Overview
I was contracted to cover the Juventus vs AC Milan match in San Siro for a collaboration between World Soccer Shop, Juventus and adidas Italy. This was a 2-day activation where I was responsible for creating content for over 32 total posts between the WorldSoccerShop and Juventus social media accounts.
Attended face-to-face event at Juventus team hotel where I showed the BTS experience of meeting the team.
Shot content with Weston Mckinnie for a WSS X adidas signed jersey giveaway.
Visited the official Juventus store and adidas brand store to shoot content showcasing the stores
Shot content with Juventus supporters groups leading up to the match
Attended the match in San Siro where I produced a match-day experience vlog
RESULTS
WorldSoccerShop: the content from the Juventus matchday and preceding days accumulated organically:
35.8K Impressions
2.1K Engagements
6% Engagement Rate (about 4% higher than average)
Juventus: The featured post where I was featured interviewing Juve fans before the match has garnered over 2 Million views on Instagram. (and counting)