Atlanta United is my hometown club, and it’s where my career in the soccer industry truly began. I joined in 2016 as a digital content intern and, by the club’s inaugural 2017 MLS season, became a full-time member of the digital team as the Social Media Coordinator. I helped define the club’s brand voice from day one, launched and developed the Behind the Stripes series (still produced today), and worked across player announcements, releases, and daily storytelling.
I led production for the club’s 2017 Media Day and traveled with the team on a weekly basis to capture real-time content across training sessions, matchdays, travel days, community events, and academy coverage.
I see this expeirence at the club as my master’s degree in the U.S. soccer industry. I had a front-row seat to everything behind the scenes: draft day decisions, coaches’ meetings, player dynamics, front-office operations, sponsor and sales integrations, broadcast management, agency relationships, and the inner workings of an expansion club building the foundation of MLS 3.0