European Coverage for a US-based audience
Client
WorldSoccerShop + adidas
Project
Juventus vs AC Milan — Matchday Activation (San Siro)
Services
Digital Hosting · Live Matchday Coverage
Objective
Create culturally fluent, social-first matchday storytelling around Juventus vs AC Milan that highlighted the presence of U.S. national team players and translated a marquee European fixture for an American soccer audience.
Result
Delivered on-the-ground matchweek content distributed across Juventus and WorldSoccerShop digital channels in collaboration with adidas. Content included behind-the-scenes access, supporter storytelling, retail activations, and a matchday experience vlog from San Siro.
WorldSoccerShop content achieved a +4% above average engagement rate, while a fan-first interview piece published by Juventus surpassed 2M+ organic views, demonstrating strong resonance with both global supporters and U.S.-based fans.