Led the creator strategy for Leagues Cup 2025, leveraging long-standing relationships with the largest soccer creators in North America to execute a six-month cross-border influencer campaign spanning the U.S. and Mexico.
Developed and managed a creator program of more than 30 influencers, sending creators to over 15 matches throughout the tournament to deliver culturally resonant, platform-native content. Oversaw planning and execution of a multi-creator collaboration around the Leagues Cup Final, building an experience that brought together top voices in the sport and amplified fan engagement at a key tentpole moment.
In addition to leading the strategy, I was also contracted by Leagues Cup as part of their All-Tournament Team of creators, working with the league for six months to produce video deliverables and host branded content throughout the competition that was distributed across my social media platforms. As part of the partnership, I attended MLS All-Star and the Leagues Cup Final, creating storytelling that connected fans to the tournament’s biggest moments.
*This project was executed in partnership with Content Co. and Name & Number