Influencer Strategy & Program Leadership
Client
Leagues Cup
Project
2025 Influencer Strategy
Services
Campaign Strategy & Execution
Objective
Design and manage a culturally fluent, bi-lingual, cross-border creator program spanning the U.S. and Mexico.
Result
Led a six-month program with 30+ creators across 15+ matches, and 60+ collaboration posts with the official Leagues Cup account. As part of the campaign I led the execution of two multi-creator in-person activations. One at the MLS All-Star game and the second at the Leagues Cup Final. The multitude of creators activated combined with the quality of content that was produced allowed for Leagues Cup to exceed all KPIs that were set for this campaign.
*Katlyn Stevens contracted by Name & Number in partnership with Content Co. for this project