On assignment for Juventus vs. AC Milan match at San Siro, I spent two days on the ground producing a full suite of content for WorldSoccerShop and Juventus’ social channels, in partnership with adidas.
From behind-the-scenes coverage at the Juventus team hotel to creator-led content with Weston McKennie, an in-store shoot at the Juventus team store, and storytelling with supporter groups ahead of kickoff. I wrapped the project by capturing and producing a full matchday vlog inside San Siro, highlighting the energy and emotion of one of Italy’s biggest match ups.
The content exceeded performance benchmarks, driving strong engagement for WorldSoccerShop and generating over 2 million organic views on Juventus’ Instagram from my fan-interview video alone.