My Role: Producer and On-camera talent covering the 2023 “The Soccer Tournament” (TST) in Cary, North Carolina for World Soccer Shop.
Challenge:
Enter the conversation around the first-ever TST by distributing content from live event coverage.
Post in real-time to “ride the wave” of the spike in interest and conversation during the matches.
Film and edit engaging UGC-style content that is on .
Grow following and engagement from users that are interested in soccer.
Solution: Travel to Buenos Aires, Argentina to shoot and produce quick-turn UGC-style content. Film the experience of watching Argentina win the World Cup and edit the content to tell the story of what it was like on the ground at the Fan Fest and in the Streets of Buenos Aires.
